Programs

Generating qualified sales leads is the focus of every IDG Connect program and we work closely with technology marketers to identify the strategic content that will produce the best results. With every program we build a significant audience generation effort that drives our audience to your content. We can utilize content that your company has produced or partner with our industry leading brands to produce content specific to your market segment and technology category. In every case we manage your program to create actionable contacts and leads for your pipeline.

White Papers

White papers have become the strategic content of choice for IT decision makers looking to educate themselves on critical IT issues and technologies. We work closely with your marketing team to ensure that we market your content to the proper audience to leverage your valuable white papers for effective lead generation.

Webcasts

Technology buyers have embraced web-based rich media as an effective tool to learn about new technology and the critical issues surrounding technology solutions. We leverage any of your existing on-demand webcasts or work closely with our IDG brands to build a compelling and timely content asset. IDG Connect will help you get the most out of your valuable webcasts for effective lead generation.

Strategic Content

We understand that your content marketing extends beyond white papers and webcasts. All of your marketing content has value when it comes to educating your best prospects. IDG Connect leverages all of your strategic marketing content for effective lead generation.